What to do if you don’t like networking events

We all know that networking is important, but finding the right type of networking event isn’t always easy—and who has loads of time on their hands to do it?  

It’s particularly hard for introverts and anyone who doesn’t enjoy meeting strangers in what can often be a reasonably fake situation.

If you’re anything like me, you’re probably quite fussy, too, so that makes it even harder. I’ve been to those stuffy events where people speed network with business cards, and it just doesn’t feel genuine.

Surprisingly, online networking has worked well when it comes to building my business network, but I’m sure you’ll agree ­­– nothing beats meeting in person.

How to find the right type of networking event for you

If it's not the correct type of environment, you probably won’t get the results you want.  So be clear on the kind of situations that you do and don’t like.

I avoid anything that will make me want to hide on my phone or overdose on biscuits.

I’ve been to a couple of events hosted by Janet Murray, the marketing expert. Whilst they were fairly large in number, Janet’s a great teacher, and most importantly (to me), she sets up small tables so you can meet and spend time with people.

Tim Queen’s events are always fun and attract friendly, helpful people.

Like attracts like as far as I’m concerned.

But it's unlikely that you'll find me at a LinkedIn local because I need more than LinkedIn in common.

Eventbrite is a good place to whet your appetite, but always ask your friends and contacts for recommendations.

I usually ask myself these questions:

1.  Are these my people?

And by that, I don't mean they work in my sector, but are they like-minded, and will I feel included?
 

2.  Is the event going to be too big?

As a rule, I don’t like big events and venues.  I’ll probably get FOMO as I won’t be able to see who’s there.
 

3. If it’s a small event or around a table, is there an agenda?

And is there a danger of my getting stuck with the people sitting next to me? This could go either way, and if it goes badly, I don’t want to feel trapped.

Again, there’s FOMO of other conversations, and I don't really have time for too many ‘socials’ without learning something new.
 

4.  Am I expected to stand up and deliver a one-minute pitch?

And even worse, will I have to listen to loads of other one-minute pitches?

5.  What am I hoping to take away?

And I don’t mean a goody bag!

Which got me back into organising my events

There’s nothing like getting a small group together to share insight and breakfast.

It was something I used to do almost monthly.

In the past I often hosted with an industry expert – Jonathan Akeroyd (ex-Alexander Mcqueen), Claire Kent (luxury analyst), Felicity Green (first woman on the board of the national press), Bruce Robertson (innovation and creative strategy in HR) and Emily Zak (ex-Vogue) to name a few.
 

I’ve recently started hosting small events again

In addition to bringing like-minded people together to share knowledge and expertise, we’re creating a community. Friendships are being sealed, connections and networks are growing, and we’re teaching, learning, and challenging each other as peers and experts.

We’re planning a series of networking meet-ups and'd love you to join us.

If you’re interested in hearing more about our networking events please do get in touch.

Tracy Short & Co offers executive career coaching, recruitment & talent services, and exclusive networking meet-ups.

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